Tish Millsap on Demand Generation and Account-Based Marketing

Tish Millsap on Demand Generation and Account-Based Marketing

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Tish Millsap, Content Strategy and Demand Generation Consultant, joins the show at MarketingProfs’ B2B Forum to talk about Account-based Marketing (ABM), Demand Gen, and the intersection between sales and marketing.

During this show, Tish and Jeff share some in-depth lessons they have learned over the years, to help marketing teams perform better and gain a seat at the table when it comes to corporate strategy.

One of the first places Tish suggests marketing teams look at is the data. ... Más informaciones

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